Effective as of: 16 March 2025 • Last modified: 25 March 2025
This Privacy Policy describes how AI Native Dev ("we", “us” or "our") processes personal data that we collect through our websites that link to this Privacy Policy (the “Website”).
AI Native Dev is the controller in respect of the processing of your personal data covered by this Privacy Policy for purposes of European data protection legislation (i.e., the EU GDPR and the so-called 'UK GDPR' (as and where applicable, the “GDPR”)).
Information you provide to us. Personal data you may provide to us through the Website or otherwise includes:
We may combine personal data we receive from you with personal data we obtain from other sources, such as government agencies, public records, social media platforms, and other publicly available sources.
We may combine personal data we receive from you with personal data we obtain from other sources, such as government agencies, public records, social media platforms, and other publicly available sources.
You do not have to provide personal data to us.
We ask that you not provide us with any sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Websites, or otherwise to us. If you provide us with any sensitive personal data to us when you use the Websites, you must consent to our processing and use of such sensitive personal data in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal data, you must not submit such sensitive personal data through our Websites.
We may use your personal data for the following purposes or as otherwise described at the time of collection.
We may use your personal data for research and development purposes, including to analyze and improve the Website and our business and to develop new products and services. As part of these activities, we may create aggregated, de-identified and/or anonymized data from personal data we collect. We make personal data into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Website and promote our business and will not attempt to reidentify any such data.
We and our service providers may collect and use your personal data for marketing purposes. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Opt-out of marketing section below.
We may use your personal data to analyze your usage of the Website, improve the Website, improve the rest of our business, help us understand user activity on the Website, including which pages are most and least visited and how visitors move around the Website, as well as user interactions with our emails, and to develop new products and services.
We may use your personal data to:
In some cases, we may specifically ask for your consent to collect, use or share your personal data, such as when required by law.
As part of the Websites, we do not engage in automated decision-making and/or profiling, which produces legal or similarly significant effects. We will let you know if that changes by updating this Privacy Policy.
We may share your personal data with the following parties and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection.
In respect of each of the purposes for which we use your personal data, the GDPR requires us to ensure that we have a “legal basis” for that use.
Where we need to process your personal data to deliver our Websites to you (“Contractual Necessity”).
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests (“Legitimate Interests”). More detail about the specific legitimate interests pursued in respect of each Purpose we use your personal data for is set out in the table below.
| Purpose | Categories of Personal Data Involved | Legal Basis |
|---|---|---|
| Website delivery and operations | Contact data, Profile data, Communications data, Buyer transaction data | Contractual Necessity |
| Research and development; Website improvement and analytics | Any and all data types relevant in the circumstances | Contractual Necessity |
| Marketing / Events, promotions and contests | Contact data, Profile data, Communications data, Marketing data | Legitimate interest. We have a legitimate interest in understanding what may be of interest to our customers, improving customer relationships and experience, delivering relevant content to our customers, measuring and understanding the effectiveness of the content we serve to customers. Consent, in respect of any optional cookies used for this purpose. |
| Compliance and protection | Any and all data types relevant in the circumstances | Compliance with Law. Legitimate interest. Where Compliance with Law is not applicable, we and any relevant third parties have a legitimate interest in participating in, supporting, and following legal process and requests, including through co-operation with authorities. We and any relevant third parties may also have a legitimate interest in ensuring the protection, maintenance, and enforcement of our and their rights, property, and/or safety. |
| Further uses | Any and all data types relevant in the circumstances | The original legal basis relied upon, if the relevant further use is compatible with the initial purpose for which the personal data was collected. Consent, if the relevant further use is not compatible with the initial purpose for which the personal data was collected. |
European data protection laws give you certain rights regarding your personal data. If you are located in Europe, you may ask us to take any of the following actions in relation to your personal data that we hold:
You may submit these requests by email to hello@ainativedev.io, at which point your request will be forwarded to the Data Protection Officer. We may request specific information from you to help us confirm your identity and process your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal data), if we reject any request you may make (whether in whole or in part) we will let you know our grounds for doing so at the time, subject to any legal restrictions. Typically, you will not have to pay a fee to exercise your rights; however, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We try to respond to all legitimate requests within a month. It may take us longer than a month if your request is particularly complex or if you have made a number of requests; in this case, we will notify you and keep you updated.
In addition to your rights outlined above, if you are not satisfied with our response to a request you make, or how we process your personal data, you can make a complaint to the data protection regulator in your habitual place of residence.
The Information Commissioner's Office
Water Lane, Wycliffe House
Wilmslow - Cheshire SK9 5AF
Tel. +44 303 123 1113
Website: https://ico.org.uk/make-a-complaint/
For information about cookies employed by the Website and how to control them, see our Cookie Notice.
You can choose to delete certain content through your account. If you wish to request to close your account, please contact us.
The Website may contain links to third party websites, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions nor are they subject to this Privacy Policy. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
We have put in place procedures designed to deal with breaches of personal data. In the event of such breaches, we have procedures in place to work with applicable regulators. In addition, in certain circumstances (including where we are legally required to do so), we may notify you of breaches affecting your personal data.
Many of our service providers, advisers, partners, or other recipients of data are based in the US. This means that, if you use the Websites, your personal data will necessarily be accessed and processed in the US. It may also be provided to recipients in other countries outside Europe.It is important to note that that the US is not the subject of an 'adequacy decision' under the GDPR - basically, this means that the US legal regime is not considered by relevant European bodies to provide an adequate level of protection for personal data, which is equivalent to that provided by relevant European laws.Where we share your personal data with third parties who are based outside Europe, we try to ensure a similar degree of protection is afforded to it in accordance with applicable privacy laws by making sure one of the following mechanisms is implemented:
We may transfer your personal data to countries or territories whose laws have been deemed to provide an adequate level of protection for personal data by the European Commission or UK Government (as and where applicable) (from time to time).
We may transfer your personal data to countries or territories whose laws have not been deemed to provide such an adequate level of protection (e.g., the US, see above). However, in these cases:we may use specific appropriate safeguards, which are designed to give personal data effectively the same protection it has in Europe - for example, standard-form contracts approved by relevant authorities for this purpose; orin limited circumstances, we may rely on an exception, or 'derogation', which permits us to transfer your personal data to such country despite the absence of an 'adequacy decision' or 'appropriate safeguards' - for example, reliance on your explicit consent to that transfer.
You may contact us if you want further information on the specific mechanism used by us when transferring your personal data out of Europe.
The Website is not intended for use by anyone under the age of majority. If you are a parent or guardian of a child from whom you believe we have collected personal data in a manner prohibited by law, please contact us. If we learn that we have collected personal data through the Website from a child without the consent of the child's parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Website or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Website after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Website and our business.
We retain personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for compliance and protection purposes, unless specifically authorized to be retained longer.To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal data, we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible. If we anonymize your personal data (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.
Email: hello@ainativedev.io
Mail: AI Native Dev ℅ Tessl AI Ltd at FORA York House, 221 Pentonville Road, London N1 9UZ, UK